The Yankee Candle Company x Creator by Infinitum.

There’s nothing quite like the festive season for Yankee Candle - when cosy scents, warm homes and thoughtful gifting take centre stage. Creator by Infinitum loved teaming up with Yankee Candle to bring those moments to life through creator-led storytelling.

Working with five creators across three key niches, we crafted seasonal content designed to feel authentic, inspiring and genuinely relatable for Yankee Candle’s core audience.

The campaign achieved over 2.8M views in total, with audiences connecting strongly with the warm, feel-good content and praising how it perfectly captured the magic of the holiday season.