Creator by Infinitum is built for a new era of content consumption—where entertainment and advertising meet seamlessly, and audiences choose creator-led content as their prime-time viewing. Evolving from Infinitum’s proven model of funding productions through media investment, Creator responds to the shift toward Social TV, YouTube, and long-form creator entertainment. Research shows that creators are now the strongest long-term driver of brand building, but only when the content feels relevant, authentic, and genuinely entertaining.
Productions
Creator Productions delivers entertainment-first, long-form content built for the way audiences consume media today. Professionally produced and ready for a big-screen experience, this content lives naturally on YouTube and social platforms, blending brand storytelling with creator-led formats viewers already seek out. Each production includes a suite of cut-down assets crafted for social channels, driving awareness and directing audiences to the hero content.
Campaigns
Creator Campaigns provides a complete influencer marketing solution that removes operational complexity while guaranteeing performance. We manage the entire process end-to-end: identifying the right creators, handling contracting and IP, managing payments, facilitating content approvals, and delivering full reporting. Through our white-labelled technology platform, agencies and clients can easily approve creators, review content, and track results in one seamless environment.