Creator by Infinitum is built for a new era of content consumption, where entertainment and advertising meet seamlessly, and audiences choose creator-led content, and live events and experiences as their new prime-time.
Built on Infinitum’s proven model, it responds to the shift towards long-form creator first entertainment and In Real Life events and experiences.
Meet the Team
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Jamie Laing
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Creators are now one of the most powerful drivers of long-term brand building, when content is relevant, authentic and genuinely entertaining.
We deliver this through two core offerings: Creator Productions and Creator Campaigns.
Productions
Creator Productions delivers entertainment-first, long-form content built for the way audiences consume media today. Professionally produced for a big-screen experience, this content lives naturally across YouTube and social platforms, blending brand storytelling with creator-led formats audiences actively seek out. Each production is supported by cut-down assets for social channels, driving awareness and directing viewers to the hero content.
Campaigns
Creator Campaigns provides a complete influencer marketing solution, removing complexity while delivering measurable performance. We manage the process end-to-end, from identifying the right creators and handling contracting to managing approvals, payments and reporting. Our white-labelled platform enables agencies and clients can to approve creators, review content and track results in one seamless environment.
Events & Experiences
Creator Events & Experiences takes creator-led content beyond the screen and into the real world. From activations to live shows, we plan, produce and deliver experiences that put brands at the centre of the moment. Each experience extends every campaign's reach and generates content that fuels the next wave of social storytelling.
Our recent work
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Sky Olympic Partners x Ocean Creator
Sky UK & Europe have launched the first Ocean Creator campaign working with Team GB, Paralympics GB and creators such as Chemmy Alcott.
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Gousto
Mealtime, but make it effortless. Creator by Infinitum partnered with a mix of duo creators that embody Gousto's 'Convenience without compromise' platform.
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Yankee Candle
There’s nothing quite like the festive season for Yankee Candle. Creator by Infinitum worked with creators across three niches to make content for Yankee Candle’s audience.