We create innovative ways to finance TV programmes, digital content and live events, bringing advertisers, agencies, media owners and production partners together to deliver work that creates measurable value.

Our collaborative model uses advertising investment to unlock greater value for rights owners, while giving brands more effective and engaging ways to reach audiences.

Since launch, we’ve delivered on our mantra of Making Content Happen, with over £400 million financed and more than 1,000 hours of content produced.

The Latest from Infinitum Entertainment

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Gary Barlow’s Food and Wine Tour on ITV
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Gary Barlow’s Food and Wine Tour on ITV
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We facilitated the partnership between Rock Oyster Media, Invested and Great Rail Journeys, who brought the series to life.

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The Joy of Pets TV Show on ITV
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The Joy of Pets TV Show on ITV
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We brought together Oceania Cruises and chef and broadcaster Clodagh McKenna, sponsoring her brand-new six-part series, Clodagh: Cooking at Home.

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Oceania Cruises sponsors Clodagh: Cooking at Home
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Oceania Cruises sponsors Clodagh: Cooking at Home
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We brought together Oceania Cruises and chef and broadcaster Clodagh McKenna, sponsoring her brand-new six-part series, Clodagh: Cooking at Home.

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Ladbrokes Masters: European Champions 2026
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Ladbrokes Masters: European Champions 2026
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We worked with Warner Bros. Discovery Ad Sales UK & Ireland to get live and exclusive coverage on TNT Sports and discovery+ and helped bring Ladbrokes onboard as event sponsors.

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