Ladbrokes & PDC gains total event reach of 3.5m

Ladbrokes headline sponsorships of the 2024 UK Open and World Players Championship finals built on a successful history of collaboration with the PDC. Ladbrokes recognised these events as a powerful platform to connect with their core audience of passionate fans and gave the brand unparalleled visibility in front of sold out crowds of over 5k each weekend and a total event reach of 3.5m.