Ladbrokes Masters: European Champions

For the first time in 15 years, OVO Arena Wembley played host to the Ladbrokes Masters: European Champions 2026.

We worked with Warner Bros. Discovery Ad Sales UK & Ireland to get live and exclusive coverage on TNT Sports and discovery+, helped bring Ladbrokes onboard as event sponsors, and through Creator by Infinitum, we partnered with Arcade to have YouTuber John Nellis capturing pitchside content throughout the night.

Legends from Chelsea, Liverpool, Ajax and Real Madrid competed in a winner-takes-all six-a-side tournament, with Ajax being crowned 2026 champions.