GoHenry x Creator by Infinitum.

Don't blink!

Kids grow up in the blink of an eye. That's the thinking behind GoHenry’s ‘Invest in Me' campaign, and the message we've been putting in front of parents through relatable creator-led content.

Creator by Infinitum partnered with Beyond to build GoHenry a carefully selected mix of seven micro and mid-tier creators, each centring their content around the Don't Blink! Challenge on the GoHenry app and website, while showing their audiences everything the subscription has to offer.

Phase one delivered some great results in spring 2026, with more content and an in-person activation at Bluewater shopping centre coming later in the summer.