Meet the team

Nick has led some of the biggest media brands in the UK, his clear insight and drive to succeed turning around the fortunes of media companies through innovation and change management. As Managing Director of Viacom Brand Solutions and Channel 5 Commercial, Nick pioneered many of the industry’s commercial strategies we see today. He is passionate about maintaining and developing a strong and diverse UK broadcasting network.

Ross has spent his career at the forefront of high profile media companies, such as ITV, MTV and Telegraph Group. He was responsible for the trading strategy that delivered increases in revenue at Northern & Shell’s Channel 5 leading to a sale that earned its owner £358 million pounds profit.

Damon has worked in the commercial sector of television for 35+ years, first within major broadcasters and more recently as an entrepreneur. As founder of Media Neutral he built a successful and diverse programme finance business which merged with Infinitum in 2015. Damon brings his vast experience to Infinitum, becoming both a key director and its leader in content investment.

Ago’s diverse career has taken him to creative agencies, media agencies, start-ups and most recently broadcasters. He has been recognised by the industry on numerous occasions for his advertising strategies and creative solutions – winning prestigious Media Week and Campaign Media awards on 9 occasions. At his core, Ago is a unique adman, able to integrate value-based trading and smart communications concepts that deliver maximum returns for both advertisers and media owners.

Before joining Infinitum, Simon spent nearly 20 years at GroupM, the world’s largest media investment group, where he held senior UK, Asia-Pacific and global investment roles. He worked closely with many of the world’s leading brands and media owners to deliver innovative commercial solutions.

As CEO of Infinitum, Simon leads the day-to-day operations with a focus on strengthening existing commercial models and driving new growth opportunities.

With 15 years experience in broadcasting sales, including senior roles at Sky Media and Channel 5, Bobby joined Infinitum in September 2015 as the Infinitum's first hire. Over the past decade, he has played a pivotal role in shaping the company’s commercial success. Now leading the commercial team, Bobby is steering Infinitum into its next stage of growth.

Diana is a finance professional with broad experience across industries in both South Africa and the UK. Her cross-sector background gives her a strong grasp of business operations and financial management. Now a board director of Infinitum and a director of the trustee for the company’s Employee Ownership Trust, she plays a key role in driving the organisation’s growth. With her commitment to the media sector and her leadership strengths, Diana brings valuable insight and works collaboratively to shape strategies that support the company’s success in a competitive landscape.

Dafs is Founder of Creator by Infinitum which is crafting the next generation of branded entertainment, with creators at its heart. Dafs established and built the world’s largest influencer and social solution within WPP and in 2025 joined Infinitum to lead its expansion into working with leading content creators. Creator by Infinitum unites talent, producers, media partners and technology to deliver a new age of entertainment to audiences at the point of consumption.

Katie brings over 25 years of experience in the media industry, beginning her career agency-side at Zenith before moving on to roles at Viacom and Channel 5. She has also spent time working freelance and running her own events business. Since joining Infinitum in 2016, Katie has taken the lead on all client and company events. She was later appointed to the board to represent and support staff interests when Infinitum transitioned to an EOT.

Carla is Commercial Lead at Infinitum Entertainment. She brings over 15 years of media trading and third‑party experience, offering a unique perspective from working with UK media agencies and media owners across all sectors to deliver strategic solutions in an ever‑evolving media landscape. Carla joined Infinitum in November 2025 and is excited to help shape the next chapter of the business.

Over 25 years of media experience in specialist roles across TV, Cinema, Digital Display, Native and most recently Social and Influencer marketing. In his previous role, Paul (Scanners) was the Managing Director for EMEA of the WPP’s Influencer practice leading a team of of 300 Influencer specialists delivering work for the worlds biggest clients including Coca-Cola, Google and Unilever. At Infinitum, Paul will bring together traditional media and creator knowledge to help drive the Infinitum business and our partners forwards.

Outside of Infinitum, Paul’s primary job in life is as a partner and father to two daughters, which unfortunately no media experience in the world can help with.

Nathan started his career at JCDecaux, where he built his proficiency in the industry. During his time there, he honed his skills and gained valuable experience working on numerous campaigns. Desiring to expand his knowledge and network, Nathan moved to Infinitum, where he is helping to take the company into the future by developing new strategies and fostering a culture of innovation. Nathan's passion and ability to think outside the box makes him a valuable asset to the Infinitum team.

Having had experience in other finance roles within different industries, Fabio now uses his skills to help the business with its financial and operational duties. He is extremely organised, detailed oriented and determined to continue building his career in media with Infinitum.

Eloise joined Infinitum in July 2025, after making the move over from New Zealand. Eloise has a bachelors in Commerce, majoring in Accounting and a post graduate Diploma in Chartered Accounting. Eloise comes with experience in accounting firms, working with clients in a range of industries. Eloise is excited to delve into the world of Media and help Infinitum grow.