Sky Olympic Partners x Ocean Creator

The new partnership between Ocean Outdoor and Creator by Infinitum brings together premium digital out-of-home and leading content creators in a fully integrated, turnkey solution for brands.

Ocean Creator pairs iconic DOOH locations with carefully selected creators to produce social-first content, amplifying real-world impact into digital engagement at scale. And the data proves it works.


  • Backed by Ocean’s ‘The Vital Ingredient’ neuroscience research, premium DOOH actively primes social performance

  • Delivering a 21% uplift in engagement versus standard paid social

  • With creator amplification, brand lean-in increases by a further 35%

Creator by Infinitum sits at the heart of this approach, bridging offline presence with creator-led storytelling to unlock incremental reach, creative consistency and guaranteed delivery.

Sky UK & Europe launched the first Ocean Creator campaign ahead of Milano Cortina 2026, working with Team GB, Paralympics GBC, and creators including Chemmy Alcott and The Berry Boys with content appearing across 50+ Ocean screens nationwide, including Piccadilly Lights.

This is the future of brand storytelling, and we’re excited to be building it.