Partnership Benefits

• Broadcast Sponsorship of Fifth Gear: Recharged on Quest

• 8 x Bespoke Branded Content pieces with Fifth Gear presenter Grace Webb, hosted on Instagram

• Media Value

Fifth Gear Recharged's 4th series premiered on Quest on January 5th, as a result of the partnership between Infinitum, Warner Bros Discovery, and North One Television.

A notable acknowledgment goes to Easee, the latest sponsor, and their agency Anything is Possible for their invaluable support in launching the brand on TV via Infinitum.

With Easee having not been on TV before AIP wanted to help push their budgets as much as possible to deliver the most amount of value. “Easee are a new to tv spender and they wanted to stretch their budget as much as possible. With the help of Infinitum we were able to launch Easee on TV for the first time.” Commented the CEO of AIP, Sam Fenton-Elstone. “Fifth Gear Recharged provided the perfect environment and audience; and the impressive package built by Infinitum delivered not only amazing value and sponsorship, but digital content and access to talent which have helped elevate our activity and engage with our audience.”

Campaign Overview

• 5th Jan -26th Feb 2023

• Aired on Quest

• 1 x premier run & 2 narrative repeats

• Premieres Thursdays at 9pm from 5th Jan to 23rd Feb

Fifth Gear Recharged S2 reached a total of 1.1m viewers and delivered an average audience of 202k viewers across its premiere run.

Overall, the show reached 2.56m adults across the series, 79% of viewers being Male and 36% were ABC1.