Infinitum Group is a market-leading content, communications, and media organisation. We unite brands, agencies, media partners, creators, and producers to craft content that delivers measurable value.

  • Through Infinitum Entertainment, we create new commissioning opportunities by connecting brands, agencies, broadcasters, and production partners. We leverage advertising value to finance content, enabling stronger returns for rights holders and more strategic, effective advertising solutions for partners.

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  • Creator by Infinitum bridges the worlds of social entertainment and advertising, enabling brands to operate in the space where audiences now spend their prime-time attention. We specialise in creating content for long-form creator formats, Social TV, and scalable digital storytelling that delivers long-term brand impact.

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Our collaborative model uses advertising investment to deliver stronger returns for rights owners and provides brands with smarter, more engaging ways to reach audiences. Since launch, we’ve lived up to our mantra of Making Content Happen, with over £400 million financed and more than 1,000 hours of content produced.


Infinitum Entertainment was founded in 2015, and in 2023 became an Employee Ownership Trust (EOT), reflecting our commitment to shared success and long-term partnership.