The Gadget Show
36 Series
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Avg Audience: 436k
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Male Skew
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36 Series - Avg Audience: 436k - Male Skew -
“There’s a natural synergy between The Gadget Show and Currys. This allows us to develop and collaborate with North One and the talent from the show to develop content”
Currys’ Partnership Benefits
Sponsorship of The Gadget Show on Channel 5
Additional branded content
Media value
For more than seven years, Currys has been in collaboration with North One’s The Gadget Show and Infinitum. Over time, the purpose of this partnership has changed from a basic method of raising awareness through TV sponsorship to a more complex collaboration, which includes generating content with the show's talents.
As part of this partnership, Currys assists in identifying pertinent and developing technological trends and notable products for the Gadget Show hosts to evaluate.
By engaging in this partnership, Currys reinforces the public's perception that it is a reputable and authoritative source for technology, especially given the rising competition from e-commerce businesses.
Ella Fletcher, Director at SPP commented “What infinitum do is unique because they help us to deliver media value to our clients and also give us the opportunity to access tv content” she continues to say, “There's a natural synergy between The Gadget Show and Currys. This allows us to develop and collaborate with North One and the talent from the show to develop content'“.
“Currys and The Gadget Show is the perfect match which repeatedly yields results for our client. The partnership provides a highly relevant environment which along with content and use of the show’s talent gives Currys deeper engagement with their audience.”
The following statistics from the latest series highlight the show's effectiveness and demonstrate the value of partnering with a trusted and established content brand. It is this kind of strength that has kept Curry's as a longstanding partner of The Gadget Show.
The Gadget Show, now in its 36th series, continues to achieve impressive viewership numbers, reaching just over 7 million adults. The high-quality content of the show is among the factors that have led to Curry's long-standing partnership with Infinitum & North One.
Since Curry's audience is somewhat biased towards males, it is crucial that the content caters to this demographic, which The Gadget Show does effectively. The show's audience split is skewed towards males, comprising 54% of the total viewership.
