Partnership Benefits

• Sponsorship of Motor Pickers on Quest

• Media Value

Infinitum have helped fund a third season of Motor Pickers, which premiered on the 2nd March on Quest. The series follows classic car expert Paul Cowland and builder-restorer Helen Stanley, who help buyers find their dream car. They use their expertise to pick a vehicle that fits the specification and budget, whether it's an SUV or a high-end sports car.

Motor Pickers Season 3 was sponsored by Stiga, a new to TV advertiser who launched in March through Goodstuff & Infinitum. By going through Infinitum, Stiga were able to unlock additional value, including the sponsorship, on TV.

This was the perfect fit for Stiga in terms of reaching their target audience through the sponsorship and the timing of the show alongside the TV buy

Paige Spencer at Goodstuff commented “Infinitum programme finance created the opportunity for Stiga to unlock additonal added value across their TV buy, as well as sponsoring Motor Pickers on Quest. This value enabled Stiga to achieve a consistent presence on air, delivering top of mind brand awareness vs. their key target audience.” She went on to comment “The process was smooth from start to finish with support from the Infinitum team throughout to deliver the best plan and creative for the client.”

All episodes are available to stream through Discovery+.

Campaign Overview

• 2nd March – 1st April 2023

• Motor Pickers S3 aired on Quest

• 1 x premier run & 3 narrative repeats

• Premieres Thursdays at 9pm & 9.30pm from 2nd March to 30th March

Motor Pickers S3 averaged 115k across its premiere run, with the biggest episode achieving 179k.

Overall, the show reached 1.75m adults across the Series, 71% of viewers being Male and 36% were ABC1.