Infinitum Group is a television and communications investment group working closely with production companies, broadcasters, media agencies and advertisers. We aim to create, develop and deliver new ways of funding television programmes and digital content.
We pride ourselves on having a professional, collaborative and integrated approach with our partners, developing ideas that generate more investment in TV production, better returns for rights owners and smarter advertising solutions.
Our three divisions: Sports & Entertainment, Media Investment and Content Marketing, deliver unique solutions, tailor-made to ensure that all our partners benefit. Our models are diverse, long-lasting and scalable.
• • •
Sports & Entertainment is headed up by Damon Letzer and is responsible for specific new sports and entertainment content projects. Following the recent merger with MediaNeutral, this is the home of some of the biggest funding projects in the group. Three current successes, brought to air on Channel 5 and Viacom channels, are Maximuscle International Boxing, Football League Tonight and long-running favourite, The Gadget Show.
The Media Investment division brings a wealth of experience. Ross Belcher, Managing Director, is responsible for the creation of funds to finance production companies and broadcasters. His team enable efficient ways of getting investment into a diverse range of content areas, including acquisitions, commissions and broadcasters’ own studio productions, both in the UK and internationally.
Within Content Marketing, Ago Di Falco is leading a new route for advertisers to access broadcast content. Working closely with media agencies and production companies, he is developing commercial solutions that seamlessly and sensitively integrate brands within programmes, delivering incremental investment for broadcasters.
If you have an interest in generating significant investment for original TV content; delivering increased media value; or a seeing a brand creatively integrated within original TV content, then get in touch.
1 Marlborough Court
t: +44 (0) 20 3302 8778
CONNECT WITH US
©copyright Infinitum group 2015
Infinitum Group Registered offices: CH Hausmann & Co, 5 DE Walden Court, 85 New Cavendish Street, London, W1W 6XD | Registered in England and Wales no. 08070047 | VAT No. 135286412