In deciding where to house our business, we wanted somewhere that would inspire and challenge us on a daily basis to go out make content happen. We could look no further than the world famous Carnaby district. This is the area of London that for decades has epitomised creativity, entrepreneurialism and cool.
Carnaby became very popular in the 1960s with culture, art, fashion and music being at the heart of it - it was unlike anywhere else in London. Legendary stars including Jimi Hendrix, The Beatles, The Rolling Stones, The Kinks and style icons Brigitte Bardot and Elizabeth Taylor were all Carnaby Street regulars.
Now, it attracts live music acts, artists, street performers and more whilst maintaining its fashion and culture hub.
Infinitum is proud to have our office here and to witness the gradual hourly transition from retail, creative business and tourist hub in the day, to hot spot for entertainment at night.